2023-08-25 15:16:43 - Posted in Campaign Posted in Fashion Posted in Models

MUJI gets attention with BASIC CPH models

Models from BASIC CPH in front of the Japanese brand

The Japanese brand, MUJI, who moves within design, fashion and interior, came to Denmark in 2019. Here they opened their first store in Denmark on top of Illum and needed some gorgeous faces to stand in front and make it interesting for the new Danish market and consumers. Fortunately, BASIC CPH is not unfamiliar with the work with foreign brands and after over 30 years of experience and effort in the industry, we can say that BASIC CPH is a well-known Model Agency both in Denmark and around the world. Nevertheless the bookers are always super excited about the effort paying off and the fact that new big worldwide brand as MUJI wants to select their faces from our model agency.


Male models, female models and families in front of the camera

MUJI ranges widely with their cool versatile universe and therefore the models also had to be brought in for different categories. Our female models were composed of our two beautiful youngsters, Molly and Chanel, who together with our three gorgeous mature women, Julia, Natascha and Susan, got dressed in MUJI's minimalistic women fashion and accessories. On the men's side it was our two experienced gentlemen, Mathias and Khavaquiah who in company of our cool type model, Simon, from our Sister agency, Sonder, had to dress in both mens fashion and be in the setup of MUJI's smart elements and useful home items. Last but not least there was also a need for an authentically sweet family who would enjoy themselves in MUJI's universe dressed in their comfortable home clothing. Here it was the Nicholas family with our young Sola, who together with her parents, Seth and Steffanie, were easy to laugh and play with on set.

The bookers at BASIC CPH love the fantastic minimalistic and fine images that turned out as the result of the production and of course we can also understand that MUJI choose to not only use them in Denmark, but extend the pictures usage to other parts of the world in order to create more attention to their fine universe with our models in front.


A Danish Model Agency with an increasing number of worldwide brands

As previously mentioned BASIC CPH has gradually built up a good history with worldwide brands and today we are proud to be able to present a large number of collaborations with international brands. For example back in 2017 after a long effort from the bookers, BASIC CPH got through to the big fashion house, ZARA. They booked their first model with BASIC CPH and since then they have selected their favorites from BASIC CPH for photo shoots all over Europe. In 2023 alone we have flown cool BASIC CPH models to work with ZARA in both Spain, Portugal and England.

In addition BASIC CPH can list big brands such as Adidas, who got our models for a photo shoot in Bremen. Samsung, who produced in Madrid as well as New Balance, Rodenstock, Stressless and most recently Tommy Hilfiger, who booked our gorgeous young model Theodor for a photo shoot in Stockholm. MUJI has of course also made additional bookings and you can find several other wonderful BASIC CPH models with them online.

BASIC CPH can therefore with pride in our voices say we are an experienced Model Agency, and as our website notes, in the possession of bookers and a model archive which together give our clients a platform with rich experience in all kinds of casting, which makes the time-consuming tasks and productions a little more flexible and with great success. Find us under "contact" on the website and get a strong start on your next production.